Reading Labels.. and yes THEY MATTER

well let me give you an example of what i mean....

PANKO BREAD CRUMBS.. Nice product with Excellent reviews:

 Ian's Natural Foods Panko Breadcrumbs Gluten Free Original Description

• NO Wheat or Gluten
• NO Milk or Casein
• NO Eggs
• NO Peanuts or Tree Nuts
• Fat Free • Cholesterol Free

Food-allergy gourmets and celiac chefs - it's time to celebrate. You're holding the country's most allergy friendly Panko Breadcrumbs ever! Prized from their light and airy crumb, Panko Breadcrumbs add a crunch to your favorite foods without weighing them down. Ian's Allergy-Friendly Gluten-Free Panko Breadcrumbs are made with no wheat or gluten, no milk or casein, no eggs and tree nuts - so everyone can enjoy this culinary favorite.

Free Of Artificial flavors, colors, preservatives, wheat, gluten, milk, casein, eggs, nuts.

Disclaimer
These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.

ISNT THIS AWESOME?.. but the ads, while showing what it does not have.. did Not show what it DID have.. so had to go a hunting..

and finally found it..(why not include it in the ads??)

Other Ingredients: Rice flour, xanthan gum, salt, leavening (sodium bicarbonate, gluconolactone), canola oil, sugar, yeast, ascorbic acid.
Processed in a facility that manufactures products containing soy.

AND FOUND two more allergy items…

LABELS MATTER.